Fornaro Business Agency offers high-quality professional services to its partners for more than a century now. Our services are provided to either global manufacturers who want to develop their business in the Greek market or distributors in Greece who look for branded, quality products that will enable them to develop their own business.

SERVICES TO DISTRIBUTORS IN GREECE

For more than a century now, hundreds of distributors in the Greek market have trusted Fornaro representations as their long-term partner in struggling for growth and better business results. It is, we believe, because of our total commitment to our customers that has enabled us to succeed. It is because we see our customers more as our partners than as anything else. We understand that their success is our own success, and we strive to help them meet their goals and create results.

Our partners are confident that while working with us they will always have access to branded, high-quality products and will distribute goods from trusted and established manufacturers only. Moreover, they will know that we will be there for them to help solve any problems they have without fail and always bring new opportunities to them.

The main reasons why hundreds of distributors in Greece choose Fornaro Business Agency as their partner in business growth are:

Strong relationships – We see our relationship to our customers not as one that a salesperson sells things to them, but as one that a partner takes problems off their desks and brings opportunities to their attention. We have a personal close relationship with our partners who know who to talk to and feel at ease to speak with. More than anything else, our partners know they can rely on us if anything goes wrong in their business and have learnt to readily expect what we promise to them

Lower risks, better opportunities – Being in personal contact with hundreds of distributors all around Greece, in same or different disciplines, getting market feedback from different angles and points of view at the same time, and filtering all that through 120 years long of experience, creates an exceptional understanding of the risks and opportunities in the market at any given point. Our partners take full advantage of this knowledge, many times uniquely found in us.

Branded, high-quality products – Fornaro representations have made a name for representing manufacturers with branded, high-quality products. Righteously so. We care for the long-term success of our partners and thus have always worked towards creating a name for our products in the concience of the end users. We want our customers to be able to benefit from the surplus value of a branded product, while offering high-quality products at affordable prices.

Trusted manufacturers – In all the years of our business, we have come to understand just how important is the way a manufacturer runs its business for the ultimate success of a local distributor. Our partners can be confident that the manufacturers we work with are always cooperative, that they try to understand the perculiarities of the local market and are committed to the success of our customers, just as much as we are.

Supply chain outsourcing – The distributors who partner with us are effectively outsourcing part of their supply chain department’s operations to us: they rely on us to find specific items they are missing, compose and track the orders they place, keep an eye on the bonus scales and many more.

Commitment – We are totally committed to our mission. That means we are commited to the global manufacturers we represent, to the distributors in Greece that we work with, to the markets and the territory we operate in. While employees move from one job to another, companies merge or shut down, history suggests that we will always be around to assist our partners to develop their business.

SERVICES TO GLOBAL MANUFACTURERS

Despite -or maybe just because of- the globalization in trade,  manufacturers around the world realize that one of the most important elements for a successful business in today’s highly competitive marketplace is contacting their existing and prospective customers on the customer’s site on a regular basis. Our core service to global manufacturers is just that.

But the sum of our services is a lot more. Global manufacturers who partner with us are effectively outsourcing all of their marketing and sales activities for our territory to an experienced and hard-working team that is self-driven and that can develop a growing business for them. At the same time they rest reassured that our long experience in our territory enables us to master the challenges and perculiarities of the local market and help them become more local, whenever necessary to succeed.

Our teritory is the Greek market, which we have been serving for 120 years. We work on a commission basis and pay for all of our expenses while investing our time and efforts to promote our partners’ products and services in Greece. We do that in return for an contractual agreement to be the exclusive agent of the manufacturers we represent in our territory. We profit by specializing in the sales business, leveraging our long presence in the market and performing sales for multiple manufacturers to the same customers.

The main reasons why global manufacturers trust Fornaro Business Agency to drive their business in the Greek market are:

Low, predictable sales costs – There is no need for setting up local offices, hiring and training administrative and sales employees. The rate of commission is agreed on advance and sales expenses are covered by us. The manufacturer needs to employ no sales agent for our territory; we report directly to sales managers who oversee our sales performance.

Increased sales – The Greek market is a very fragmented and demanding one. In many sectors and segments, a single one exclusive importer may not cover the whole of the market both due to capital and sales network limitations. We work with the right number of distributors that is necessary to generate the maximum amount of sales in the Greek market, while keeping a constant eye in the market and taking necessary actions to ensure the long-term growth of the business.

Immediate access to the market – Working with us, our partners need not invest time or efforts in analysing the Greek market and looking for customers. We already know how the market works, who the right customers are and already have good prospects that would consider new products.

Free consulting services – With 120 years of experience in the business of trade and sales, we have come to know what works and what does not. We understand our customers very well and know what is important for them. We use this knowledge to help our partners make the most of the local market.

Sales excellence – Sales is our business.. Our partners need not to train us on how to sell their products or waste time in showing us the right way of performing sales. To be sure, our partners feel confident in working with highly educated and trained individuals, who follow the latest business practices and sales techniques. No wonder; with no base salary, we have to sell to profit.  

Brand building – Our strategy has always been, and continues to be even more so today, to develop our partners’ business in the local market for the long-term and to that end we pay great attention on brand building, a long and continuous effort from our side on all possible accounts: customer relationship, marketing, promotion, advertisement, after-sales support etc.

Customer oriented –  We see our relationship with our customers not as one that a salesperson sells things to them, but as one that a partner takes problems off their desks and brings opportunities to their attention. We see their success as our success, and that in turn means success for our global partners.  

Commitment –  We are totally committed to our mission. That means we are commited to the global manufacturers we represent, to the distributors in Greece that we work with, to the markets and the territory we operate in. While employees move from one job to another, companies merge or shut down, history suggests that we will still be around to assist our partners to develop their business.

Our strong experinece of the local markets, our lifetime commitment to our territory and our long-lasting relationships with our customers, all give the assurance to our partners that working with us will maximize their sales in Greece.